In contemporary scientific discourse, interest in memory problems has increased significantly. This trend, in our opinion, is due to a number of factors, among which one of the leading places is «democratization» of history. This process began to a large extent under the influence of a violent wave of emancipation of peoples and ethnic groups, which began at the end of the twentieth century. It actualized the need to rethink the past and revive a large part of the cultural heritage (...) of a number of ethnic and ethno-regional communities.Growth of attention to memory studios was facilitated by globalization. Itsliberal-oriented universalist intentions led to the erosion of the foundations of national identity without deprecating sociality as such. The fluidity and rapid change in social standards that have become a logical consequence of this process have shown the urgent need to find those ideological landmarks that can provide certainty at least on a daily basis. Here, a person feels the need for group consolidation, which is perceived directly through participation in social practices. Such practices reproduce the identity of the group and at the same time broadcast a historically formed and established system of group values. The revival of local forms of identity, which takes place under the influence of globalization in the conditions of the rapidity of social standards, can be regarded as a completely positive phenomenon. Meanwhile, in cases of politicization of collective memories, such local groups can significantly undermine the stable development of national states. The purpose of the study is to reveal the value of collective memories in the process of forming and preserving group identity.The task of the paper was to identify the universal foundations of human sociality and to reveal the importance of collective memories in the process of formation and preservation of group identity. Methods. The methodological basis of the study was the multidisciplinary approach, which was combined with the principles of objectivity and impartiality. The basic place in the process of scientific understanding of the role of memory in the process of formation and preservation of group identity was played by general scientific principles and methods, namely: the principles of historical and logical unity, objectivity, integrity and comprehensiveness. Also were used such general scientific methods as analysis and synthesis, induction, analogy, retrospective,comparison, etc. Along with the mentioned methods were widely used methods of cultural, social and categorical analysis, as well as the principles of philosophical hermeneutics. Results In the course of the study, M. Halbwachs’es implicit conclusion about the key role of collective memories in the process of formation of collective identity was refuted, some aspects of collective memory theory developed by him were specified. In particular, the provision on the decisive role of collective memory in the process of formation of group identity was revised and the importance of social friendship in the process of formation of the social community was shown, the persistence and moral significance of which is determined by common memories.Memories provide the appearance of images that become the status of collective identity symbols, which contain behavioral patterns and moral teachings for members of the community. Common memories can be transmitted through direct communication that covers a limited social space, or to be executed in a ritual and/or text. Due to rites or texts reinterpretations, a significant part of the memorization that is important for the collective identity can remain unchanged for a long time. (shrink)